The six-week scramble
Enrolment opens and the posting gets frantic. There's no time to build trust before you ask someone to commit $3,000 and a month of their life.
“Why is it always last minute?”For yoga schools, studios & retreats · worldwide
Your next teacher training, full before the early-bird ends.
I plan, create and run the content, reels and Meta ads that bring students to your trainings, working backwards from your start date so you can get back to teaching.
Free · 15 minutes · times that suit the US, UK & Europe
- 300 teacher-training leads in 2025
- ≈ $9 per lead
- 7.4M views in 12 months
Click to say hi
Running content & Meta ads for
Sampoorna Yoga · Goa ↗
51KInstagram followers ↗
8regions their students come from
The challenge
You built a training people love.
Filling it shouldn't feel like this.
Inquiries that go quiet
Someone asks about dates or accommodation, gets an answer two days later, and quietly books a different school.
“They seemed so interested…”Back to zero, every intake
No calendar, no system, no idea which posts or ads actually brought students. The next cohort feels like the first one.
“What actually worked last time?”The cost of waiting
An empty seat isn't neutral.
It's revenue you never get back.
Move the sliders to match your school. Nothing is saved or sent anywhere.
Empty seats a year
21
Revenue those seats represent
$63,000
The Full plan pays for itself with 8 extra trainees a year.
Let's fill them →
Students don't choose a training.
They choose teachers they already trust.
What I've learned filling trainings
The schools that fill early aren't louder.
They're trusted sooner.
- Discovers youa reel, a carousel, an ad
- Follows quietlyfor weeks, sometimes months
- Gets to know the teacherscurriculum, alumni, a day at the shala
- Asks a questiondates, rooms, prerequisites
- Applieswhen the answer comes fast
Students decide slowly.
A teacher training is a big, personal decision. Most people watch you for weeks before they ever send a message.
Trust comes from people, not discount codes.
Teachers, alumni and the feeling of the place do the selling. Content's job is to show them early and often.
Ads work best on warm audiences.
Paid campaigns convert when they reach people who already know you, and when every inquiry gets a fast, human reply.
The plan
90 days,
planned backwards
from your start date.
90days to cohort
- Day 90 · Plan
Your enrolment calendar
Every post, reel and ad mapped to your cohort dates, early-bird deadline and application cut-off.
- Day 60 · Trust
Show the people behind it
Curriculum breakdowns, teacher intros, alumni stories and a week in the life, so students already feel they know you.
- Day 30 · Convert
Turn interest into applications
FAQ and objection posts, Meta ads to your application page, and retargeting everyone who engaged.
- Day 0 · Full
Doors close, then we learn
Follow-up scripts keep every inquiry warm. Afterwards we keep what worked and plan the next intake.
Everything that fills a cohort
One partner.
Every piece handled.
Most schools juggle a designer, a reel editor, an ads freelancer and a WhatsApp inbox nobody owns. Here it's one plan and one accountable person, all pointed at your next start date.
Your nextcohort
01 / 09
Enrolment strategy
Every piece of content and every ad is planned backwards from your start date, early-bird deadline and application cut-off, so nothing is last minute.
You get a 90-day enrolment calendar, reviewed with you before anything goes live.
Proof, not promises
Sampoorna Yoga, Goa.
From posting to a pipeline.
A teacher-training school with 51K followers, selling 200-hour, 300-hour and intensive programs to international students. I run their content and Meta ads around the training calendar.
Meta ads · 20250teacher-training leads from Meta lead forms
Meta ads · 20250average cost per teacher-training lead
Meta ads · 20250regions targeted, from the UK to the Gulf
Social · last 12 months0views on Instagram & Facebook
Social · last 12 months0clicks to their website
Social · last 12 months0new Instagram followers
Where the students came from
Each region runs as its own campaign, with its own budget and creative. Some markets delivered leads at a fraction of the average cost, so the budget follows the results, not a guess.
Share of 2025 lead-form leads by campaign region. Meta Ads Manager.
The content behind the numbers
Real posts from @sampoorna_yoga. Drag the ring, or keep scrolling.
Reels, made with my video editor
Graduations, teacher moments, the feeling of the shala. Tap the front phone to play.
Graduation day
Inside the training
Teacher moments
Life at the shala
Student journey
Practice
Community
Behind the scenes
Investment
What it costs.
And what it's worth.
If your 200-hour is around $3,000, one extra trainee a month covers the Full plan. Every student after that is growth.
For schools that want consistent, trust-building content
Growth
from $1,500/mo
- 90-day enrolment calendar from your cohort dates
- 12 posts or carousels a month
- 8 stories or reels a month, with my editor
- Google Business Profile upkeep (studios)
- Monthly report: inquiries, applications, cost per inquiry
Most chosen
For schools filling a cohort in the next 3–6 months
Full
from $2,000/mo
- Everything in Growth
- Meta ads to your application page, by region
- Retargeting everyone who engaged
- Inquiry follow-up scripts for email and WhatsApp
- Weekly 15-minute check-in
3-month minimum, then month to monthAd spend paid by you, straight to MetaNo DM funnels, no follower buying, no guaranteed seat counts
Before you decide who to work with
I'm Anmol.
Here's what you'd be getting.
I've managed social media since 2018 and worked with 20+ brands. These days I work with yoga schools, because I understand how someone chooses a teacher training: slowly, after a lot of research, and only once they trust the teachers.
You work with me directly. I plan, write, design and run the ads; my video editor cuts the reels. No account managers, no junior handoff, and I'll tell you honestly if something isn't working.
- One accountable personstrategy, content and ads in one place
- Plans before postsyou approve the calendar before anything goes live
- Reports you can readinquiries, applications, cost per inquiry
- Works worldwidebased in India (IST), clients across time zones
Questions owners ask before hiring me
Fair questions.
We've tried ads before and they didn't work.
Ads alone usually don't. Students need to trust you first, which is why the calendar starts 90 days out and the ads come in once there's something worth retargeting. At Sampoorna, each region runs as its own campaign so we can see exactly where leads are cheapest.
How much ad budget do I need?
During enrolment windows, $15–30 a day is a sensible start. You pay Meta directly, so you always see exactly what was spent.
Who makes the reels, and do I need to film?
I plan the concepts, hooks and scripts and my video editor cuts them. You or your teachers film on a phone with a simple shot list I send you.
Why a 3-month minimum?
One cohort cycle takes about that long: plan, build trust, convert. Judging it after a few weeks doesn't tell you anything.
Can you guarantee a full cohort?
No, and be wary of anyone who does. I promise the system, the work and honest reporting. Your trainings do the rest.
Next step
Your next intake is
closer than it looks.
300leads in 2025
≈ $9per lead
7.4Mviews a year
- You tell me about your next intakedates, seats, what's worked so far
- I share three ideas I'd try firstyours to keep, whatever you decide
- If I'm not the right fit, I'll say so15 minutes, no pitch deck
Loading calendar…Open booking page ↗